NEWS

Due to the fact that sanitary ware is considered to be quite similar to the home appliance industry in terms of brand attributes, product content and added value, after-sales service, etc., it is often compared with the home appliance industry. In recent years, the bathroom industry has also begun to increasingly absorb advanced marketing concepts and practices from other industries such as home appliances, mainly manifested in the following aspects:

1. From the perspective of participation, increasing advertising investment in end consumers involves more companies and more frequency. In terms of advertising direction, more and more emphasis is being placed on advertising targeting end consumers, from industry magazines, newspapers to various home fashion magazines, from giant outdoor posters on airport roadsides to TV commercials. TV commercials have also been elevated from local TV stations to CCTV, and the value of advertising is increasing. All bathroom brands hope to guide and cultivate consumers' awareness and acceptance of their bathroom products through targeted advertising.

2. After sales service has become an increasingly important card for bathroom manufacturers. Compared to the well-established after-sales service in the electronics industry, the after-sales service provided by domestic bathroom manufacturers is just beginning, and there is still a lot of room for learning from the home appliance industry. At present, the after-sales service of domestic bathroom brands often relies on dealers to handle it themselves, so the level of service varies greatly. Most bathroom brands only stay at the traditional level of product sales, and their service concept is only about "after-sales service" such as installation and maintenance, without forming a complete and mature service marketing system. This is far from enough for bathroom products, which are relatively professional household products. From guidance to installation and maintenance, it is not familiar to ordinary consumers and can be completed by themselves. With the increasing intelligence and complexity of bathroom products, the matching and innovation of services become more important. It can be foreseen that the era of service economy has arrived, and service will become a sign of the maturity of the bathroom market. Looking at the current bathroom market, whoever has the service and can provide consumers with more product added value will become the true king of the market.

3. Absorbing cross industry marketing management talents and emphasizing training for manufacturers and distributors, more and more professional managers recognize the development space of the bathroom industry, and manufacturers also increasingly recognize that the value brought by cross industry professional managers cannot be replaced by empiricism. In recent years, there have been strategic arrangements in some bathroom brands where senior industry empiricists work alongside professional managers from other industries. Emphasizing training is also a potential demand for bathroom products. The specialization and humanization of bathroom products make such training very necessary. In recent years, some large factories have invited training consultants to conduct internal marketing practical training. On the other hand, the high cultural connotation of bathroom products also determines higher requirements for distributors. Currently, the customer group of bathroom distributors is relatively more educated, delicate, and professional compared to the wall and floor tile distributor group. And the learning awareness of dealers has also greatly improved.